If you write on Medium, you don’t just write. You want to make sure you write and reach the audience. You can’t do that by just writing. You need some tools to help. Listed below is a list of interesting tools I came across in my 4 years of Medium writing journey. I hope it blesses you.
Categories of tools
- Understanding Medium Audience
- Improve your writing
- Promote your writing
- Reaching out to followers/fans
- Knowing your Medium followers better
- Analyze your Medium result
- Backup your Medium data
Understand Medium Audience
Is Medium’s audience increasing or decreasing? Which countries read on Medium most? Knowing this information would help you to know how Medium is doing, and on a high level what audience you would write to.
You could get this information from the 2 sites below
medium.com Traffic Statistics
Total Visits 213.79M 2.98% Avg. Visit Duration 00:01:38 Estimated Data Verify Your Website Traffic Sources Find out…
A quick look at the site, below is what I see. The site traffic is going down from November 19 till February 20. It could be a year-end traffic pattern. However after that, with Covid-19, it steadily increase 33%. The lockdown helps increase the traffic by a lot.
medium.com Competitive Analysis, Marketing Mix and Traffic
What marketing strategies does Medium use? Get traffic statistics, SEO keyword opportunities, audience insights, and…
For checking web traffic, it’s always good to have another reference to check. A quick look at Alexa site for Medium, we find a similar uptrend. That’s comforting.
Improve your writing
You start writing. And to write properly, below are some aids that not only ensure you have the essentials but also to spice up your writings.
1. Language accuracy
Medium is mainly an English reader platform. Especially for a writer whose English is not the writer’s first language, like me, we need help.
I use Grammarly lately. The free version. That already help me by lots to corrects tons of typo and grammatical errors.
Join a community of millions of writers. Grammarly is trusted by students, professional writers, business people…
2. Insert Images
Believe it or not, to make your writing more polished, you need at least a top-notch relevant image as your cover.
There are more of course. Check out this article by Thomas Oppong, which took great effort in listing them all below.
If you are a technical writer, use drawio.
Flowchart Maker & Online Diagram Software
diagrams.net (formerly draw.io) is free online diagram software. You can use it as a flowchart maker, network diagram…
3. Insert GIF
Sometimes to exaggerate you could use GIF from Giphy.
Careful, adding inappropriate GIF will make your article looks less professional
Of course, if you like to make your GIF, check out the below article.
Use GIF for better software tech blogging
In olden days, technical sharing is done through books. However, much illustration is needed when we share some…
5. Insert table
If you need a table, check out this excellent article by Brett Whitmarsh.
Promote your writing
You write, you tagged it with relevant tag, and you publish your work. You hope that will reach a million readers. After a few days, just a handful of readers reading.
So you need to do more than just publish. Below are several tools you can use
1. Publish on Medium Publication
This is the most effective way to get to Medium Reader so far. But the challenge is, there are so many Publications out there, which to try?
Below is the site that could help you request publications.
Smedian | 1057 Publications
Smedian is the largest community of Medium.com editors and writers. Writers can request to contribute to top and fast…
Then you probably have a question, how many followers does a particular publisher has? To find out about it below is some tip from Suraj Ghimire
How to Find the Number of Followers of any Medium Publication
This trick works for every publication
2. Medium member targetted Social Media
Other than Publication, there are some Social Media you could use to promote your writings. Of course, you would like to target Medium members, if you like to be eligible for payment. Below are some recommended places you could go to.
- Facebook group. There are multiple Medium Writer Facebook group that allows you to share your stories in their daily thread. Several groups like Medium Writing, Medium Writers and Bloggers, and many more…
- Quora. There a Medium Partner & Writer Space that you could share your post over there. Might not be as engaging as the Facebook group. But no harm to try.
- Reddit. Lately there’s Medium Publication Subreddit that you could publish to. Don’t hold your breath though, as most people are there to publish and not very often read at the moment.
Personally, I think one of the downsides of the above Social Medias is having just a single channel to cater for a big variety of topics people share, discuss and do different things. Slack would be a better platform (and free too). I plan to start one on it. You could ping me at Facebook, if you want to join me in staring up the slack group.
3. Promoting externally
While it is true only Medium Members reading time will generate income, there are some obvious benefits to promoting your writing externally too.
- It might increase your followers
- It might reach people who are also Medium members
- Some external reader may turn Medium member. If they do so that month, you’ll still get paid
A little experiment and findings in the below article shows that result.
Seven insights from a medium article stat page
Experiment to increase audience and earning for an article
Tip: You could share your article using the Share Friend Link feature, so the external reader could read your article.
Reaching out to followers/fans
Medium allows people to follow you. However, some people follow too many, and your articles may be drowned by other articles. Hence the likelihood of your followers find your article is not guaranteed.
So to make them more reachable, you could create Facebook, Twitter, or LinkedIn accounts for them to reach you.
The other options are as below
The site allows your followers to subscribe to you, so that you could send an email subscription to them if you want. I like it as it is free for you and the subscriber.
Below is the one I put up. (you can subscribe 🙂)
Similar to the above, readers could subscribe to your newsletter. However the downside of Patreon.com is subscribers have to pay to subscribe. You need to be a real top-notch writer to have people consider that.
Best way for artists and creators to get sustainable income and connect with fans | Patreon
Patreon is a membership platform that makes it easy for artists and creators to get paid. Join over 100,000 creators…
If your reader wants to offer you a coffee, they could come here and pay you once. At the same time, they could also click to follow you, so you could provide them updates.
Below is mine as an example. Thanks for the ☕️ 🙂.
Knowing your Medium followers better
Sometimes know your followers better would help you to to know better how you should write, and also better understand the possible outcome of your article write-up.
Below are some ways to help you know them better.
Know who your medium followers are members
Medium does allow you to know if a follower is also a Medium member, but if you have lots of them, it would be hard for you to find out. Below is some way you could extract them out quickly.
How to Know Which of Your Medium Followers Are Members
Understand your earning potential with a few clicks and simple code
Know if your follower is also your follower
Below is an article from Anupam Chugh, that helps you quickly check if who are you following is also following you. Perhaps your friend? Perhaps you both have a common interest and you both could connect better?
How to Find Your Mutual Connections on Medium
With a Python script and instructions, no coding knowledge required
Analyze your Medium result
Once you have written your articles, published it, got a bunch of followers, and see some statistic results provided by Medium, ever wonder how do you fare so far? How is it compare overall with the general trend? Is there a reference?
Below are some tools and references to check up.
1. Extract Medium data and put into Excel
Medium does provide you a bunch of data in the Stat and Medium Partner Program page. However they are in a form that is not easily extracted for your to analyzed.
Below are some steps you could extract them into Excel file and Analyze them accordingly. You have better insight into how did your write up goes, from year to year, which articles are your cash cow, which are your rising stars and which are retiring, etc.
2. Knowing other trends as reference.
If you have some reference to compare against, then you would roughly know where you are, and the potential of improvements.
Below are my 4 years of data I analyzed, and hopefully it would be some reference and set the right expectation of what it might be. Note, this is just a reference, and there’s a high chance if you persist on, you’ll get better than me.
The claps from the user is also an indication of how much the audience has your article reached. Below is some interesting analysis to understand the reader claps behavior.
Understand Medium readers claps behavior
What 16622 claps from 2485 people on an article tells us
I also found this interesting article by Harrison Jansma on his work in extracting lots of data to analyze how the trend looks like.
How I analyzed a million Medium articles to learn how many claps great stories get
by Harrison Jansma How I analyzed a million Medium articles to learn how many claps great stories get This image is…
Backup your Medium data
Last and not least, after writing so much, it is very very important that you have your copies of Medium data locally (or somewhere you deem safe).
To give credit to Medium, it already provides you such capability. Check it out.
Hopes you get some new information above that could help your writing journey. I’m sure the above is not the exhaustive list of tools one could use. Feel free to share with me any other interesting tools for Medium writers.